6 back-to-school shopping tricks every student should know

Back-to-school shopping represents the first major AI-driven retail season, with value-conscious families utilizing AI to guide purchasing decisions. Google Shopping offers several tools to assist students, including personalized AI search results and Google Lens visual search. Additional features include price-tracking buttons for product listings and virtual try-on capabilities using avatars. Retailers are encouraged to prepare for this shift as consumers increasingly leverage these advanced technologies to optimize their shopping experiences and find better deals.