2026 FIFA World Cup wraps up with Spain’s victory and crypto’s biggest sports marketing moment yet

Spain won the 2026 FIFA World Cup, which featured 48 teams and 104 matches. The event marked a major crypto sports marketing milestone, involving Kraken sponsorship, Avalanche-based collectibles, and increased fan token trading. Meanwhile, Mbappé claimed the Golden Boot with 10 goals, surpassing Messi, Bellingham, and Kane. While some reports highlight the massive crypto presence during the tournament, other accounts suggest that crypto's broader sports ambitions remained on the sidelines throughout the competition.