New menu items, sauces among 8 big changes in America’s thriving fried chicken market

The thriving fried chicken market in America is experiencing eight significant developments this summer. Restaurants nationwide are expanding their poultry offerings through the introduction of creative sauces and new menu additions. Notable updates include the launch of new chicken tenders at Costco and the return of popcorn chicken at KFC. These strategic changes reflect a broader trend of growth and innovation within the booming US poultry sector to attract more consumers through diverse options.