Adam DeVine admits he panics every holiday season — and Macy's made him the face of its gift guide campaign

Adam DeVine has been selected as the face of the Macy's gift guide campaign. In the advertisements, DeVine utilizes his real-life reputation as a panic-stricken, last-minute holiday shopper to connect with audiences. The campaign features Hart portraying the Gift Guide, while DeVine focuses on the stress and urgency associated with seasonal shopping. This partnership blends DeVine's personal holiday struggles with the promotional goals of the retail brand to guide consumers through their purchases.