Google will now disclose which ads are made with AI

Google is launching a new feature to disclose when advertisers use generative AI tools to create or edit their advertisements. This labeling system will indicate the use of AI across Google Search. Users can access these disclosures via the info icon or the three-dot menu within the My Ad Center panel. According to reports from TechCrunch and The Next Web, this initiative ensures transparency regarding the origin of ad content across the platform's ecosystem.