Get ready for Amazon’s October Prime Day: Big Deal Days 2026 dates, early deals

Amazon has officially announced that its Prime Big Deal Days sale will take place from October 6 to 7. This 48-hour event serves as the company's October Prime Day, providing shoppers with significant fall savings. The announcement prepares customers for the upcoming shopping window, with early deals and previews becoming available. This event marks the return of the seasonal sale, allowing Prime members to access exclusive discounts across various categories during the two-day promotional period.