Amazon raised its device prices by up to 60% overnight

Amazon implemented unannounced price increases of up to 60% across its hardware lineup on 21 August 2026. Affected devices include Echo, Kindle, and Fire TV, with the Echo Dot rising from $49.99 to $79.99. Fortune and Pocket-lint reported the overnight changes, which impacted the cheapest products most significantly. Amazon confirmed these price hikes, attributing the decision to memory costs. This shift marks the end of the company's budget hardware era for these specific device categories.