Amazon is pushing back on Meta's new AI agent, and the reason matters for every online retailer

Amazon is pushing back against Meta's new AI agent, a move that carries significant implications for every online retailer. This specific tool utilizes virtual card numbers for transactions and ensures that data is kept separate from Meta's advertising systems. The conflict centers on how these AI agents interact with e-commerce platforms. This development highlights the strategic tension between the two tech giants regarding data management and the automation of shopping experiences across the digital web.