Amazon Prime Day to gauge US consumer strain as focus shifts to basics

Starting Tuesday, Amazon Prime Day will serve as a critical litmus test to gauge the current spending power of U.S. shoppers. This earlier-than-usual sales event reflects a notable shift in consumer behavior, as shoppers are increasingly focusing their purchases on basic necessities rather than carefree splurges. The event is expected to provide significant insights into the level of financial strain currently experienced by consumers across the United States during this specific shopping period.