PS5's War for Attention Finds a New Foe with Games on Amazon Prime

Amazon is integrating games into Prime Video to establish a one-stop entertainment destination, adopting a strategy similar to Netflix. This shift increases competition for user attention, posing a new challenge for consoles like the PS5. Additionally, Amazon is testing an AI-driven redesign of Prime Video to replace paid studio placements with algorithm-based rankings. These developments occur as the console industry faces rising prices and an aging audience while competing against streaming services.