American Express to buy Tripadvisor’s restaurant booking platform TheFork in $700 million deal

American Express has reached an agreement to acquire TheFork, a restaurant booking platform currently owned by Tripadvisor. The deal is valued at $700 million. This strategic acquisition allows American Express to integrate TheFork into its ecosystem, expanding its capabilities in the dining and reservation sector. The transaction marks a significant shift in ownership for the platform as it moves from Tripadvisor to the financial services giant to enhance its service offerings.