American Film Market Expands With Launch of AFM House, Site of Its Innovation Hub (EXCLUSIVE)

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The American Film Market is expanding its footprint for the 2026 edition with the launch of AFM House. Located at The Pavilion at Century Park across from the Fairmont Century Plaza, this new indoor-outdoor venue will serve as the dedicated site for the second annual Innovation Hub. The Independent Film Television Alliance, which produces the AFM, announced the expansion to provide a specialized space for programming and innovation within the Los Angeles market event.
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