Apple’s Eddy Cue says the company wants to make ‘better’ and ‘more’ entertainment

Apple Services chief Eddy Cue, named Cannes Lions’ Entertainment Person of the Year, stated that Apple aims to provide better and more entertainment via Apple TV. The strategy focuses on original stories over licensed reruns, prioritizing quality and narrative impact. Cue emphasized that the company is not finished expanding its content library. Additionally, Cue and producer Jerry Bruckheimer indicated that a sequel to F1 The Movie is expected as part of this ongoing programming growth.