Apple Seeks 'Sneaky Sasquatch' Trademark for Merchandise

Apple is pursuing trademarks in the EU for Sneaky Sasquatch merchandise, including clothing, jewelry, books, and bedding. This follows an October 2025 application for toys and board games. While filings do not guarantee product releases, Apple is expanding the brand for the Apple Arcade title. Additionally, Sneaky Sasquatch has featured in a crossover event with Subway Surfers+ through October 7, which also introduced a new collection of stickers for the Messages app to celebrate the collaboration.