Apple Confirms Pro And Tell October Event As Touchscreen Macs Loom

Apple officially announced its second special event, titled Pro and Tell, scheduled for October 28, 2026, at 1:00 PM Eastern Time (ET). Following industry speculation, the company distributed media invitations for major hardware ecosystem additions. While official details remain confidential, Greg Joswiak, senior vice president of marketing, hinted at the announcements via social media. Expectations suggest the unveiling of a new crop of products, including potential OLED MacBook Pro models, iPad Mini updates, and touchscreen Macs.