Apple Watch could look very different in the future, we might even get an Apple Fitbit rival

Apple may reintroduce the premium ceramic finish to the Apple Watch as soon as this year, potentially alongside Series 12 performance upgrades. This material was previously the most premium option available. Furthermore, Apple is considering a significant redesign of the Watch starting from 2027 to better compete with other wearables and rivals like Fitbit. These strategic moves aim to revitalize the product line through both high-end materials and a fresh aesthetic approach to the hardware.