Apple cuts iPhone 18 Pro orders due to soft demand, Nikkei Asia reports

Apple has reduced its orders for iPhone 18 Pro components following reports from Nikkei Asia. This strategic decision comes as the company faces sluggish demand for the high-end device. The reduction in component procurement reflects the current soft market interest in the iPhone 18 Pro model. Consequently, Apple is adjusting its supply chain requirements to align with the lower consumer demand reported by Nikkei, ensuring that inventory levels match the actual market appetite for the product.