Apple increases prices for Macs and iPads, blaming memory chip shortage fueled by AI

Apple Inc. has increased prices for all Macs, iPads, home devices, and the Vision Pro. The company attributed this decision to an unprecedented shortage of memory chips and storage, driven by a demand spike fueled by AI. Apple described this situation as an unprecedented challenge for the consumer electronics industry. Following the announcement of these price hikes intended to offset rising costs, shares of the Cupertino, California-based company experienced a decline in the market.