The latest Apple price hike: Apple TV streaming service

Apple is increasing the U.S. price of its Apple TV subscription to $14.99 per month, rising from $12.99, while the annual plan increases from $99 to $119. This marks the fourth price hike in four years, tripling the original $4.99 launch price from 2019. Additionally, the Apple One Individual plan is rising from $19.95 to $21.95 per month. These adjustments represent a price increase of up to 20% for the streaming and bundle services.