Apple shares drop after company raises prices on Mac and iPad lineup

Apple shares plunged after the company increased prices for its Mac and iPad lineups, including the MacBook Neo, which rose from $599 to $699. These hikes are driven by soaring costs for NAND Flash, DRAM, and memory amid the AI boom. To implement these updates, Apple temporarily halted its online store. These adjustments affect all products containing these components, as the company faces rising chip costs despite having one of the world's best supply chains.