Apple Raising Prices as Memory Costs Climb, Tim Cook Says

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Apple CEO Tim Cook informed The Wall Street Journal that price increases are unavoidable due to climbing memory and storage costs. Cook stated that Apple can no longer absorb these expenses and must pass them to consumers after attempting to shield them. While specific products and price hikes were not detailed, the iPhone 18 Pro and iPhone 18 Pro Max launching in September may be more expensive than the iPhone 17 Pro and iPhone 17 models.
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