Phil Schiller steps down from App Store and events role at Apple

Phil Schiller is stepping down from his leadership roles overseeing the App Store and Apple events. While he is not leaving Apple, he is narrowing his responsibilities to focus on unspecified projects and personal interests. Schiller, who has served as an Apple Fellow since 2020 after being the marketing chief, appears to be moving toward retirement. This leadership shift occurs as John Ternus takes a more prominent role in the company's strategic direction and hardware leadership.