Apple pushes back against UK proposal to loosen App Store payment rules

Apple is opposing a new UK proposal aimed at loosening App Store payment rules. The company alleges that these measures amount to price regulation, which could negatively impact investment and innovation. By pushing back against the proposal, Apple warns that such regulatory interference in App Store fees may undermine the broader technological ecosystem. The company maintains its stance that the UK government's approach to payment rules constitutes an unacceptable form of price control.