Apple Updates App Store Guidelines With Stricter Rules for Low-Quality Apps

Apple updated its App Store Review Guidelines to implement stricter rules against low-quality apps. Under the revised Guideline 4.3(b), Apple may remove apps in oversaturated categories that are not improved or fail to attract customers. The company aims to prevent the submission of apps indistinguishable from existing ones, stating that creating opportunistic variants of popular categories degrades App Store discovery, reduces overall quality, and negatively impacts both developers and users within the ecosystem.