Apple is reportedly turning to publishers for help with Siri AI

Apple is negotiating multi-year, nine-figure deals with news publishers to provide its redesigned Siri AI with timely and reliable information on current events. These talks involve a variable compensation plan where payments are tied to how often content is utilized. This initiative follows Apple's partnership with Google to integrate distilled Gemini models. The company aims to secure access to new content as it prepares to launch the long-delayed Siri AI later this year to improve news capabilities.