Apple's October 28 'Pro and Tell' Launch: What's Coming

Apple will announce a second wave of new products on Wednesday, October 28, through an event titled Pro and Tell. While some media members are invited to Los Angeles for hands-on experience, others will receive information via press releases. These announcements may be released at 10:00 a.m. Pacific Time or around 9:00 a.m. Eastern Time. This follows the October 13 Welcome Home announcement and deviates from the format of a traditional Apple event.