Financial winners and losers emerge from the 2026 World Cup, and crypto has a seat at the table

The 2026 World Cup is projected to generate up to $10.9 billion in revenue, though US host cities may face $250 million in costs. Kraken has secured a position as the first official crypto exchange sponsor. Beyond finances, the event creates significant socioeconomic and cultural winners and losers. While Norway gained substantial public appeal through star player Erling Haaland, the tournament continues to influence global business, politics, and cultural perceptions across various nations.