Babies R' Us is growing inside Kohl's, and the gift options under $25 are a big part of the plan

Babies R' Us is expanding its presence through shop-in-shops located inside Kohl's stores. These retail spaces will range from 750 to 2,500 square feet, offering a variety of nursery items, gear, and coordinated infant essentials. A central component of this growth strategy is the inclusion of gift options priced under $25 to attract customers. This partnership allows the brand to scale its physical reach while providing accessible pricing for essential baby products within existing retail environments.