Back-to-school spending ‘forecast to reach record highs.’ How big-box stores responded

Back-to-school spending is currently forecast to reach record highs. In response to these projections, big-box stores have adjusted their strategies to meet consumer needs. Despite the expected increase in total expenditures, the majority of consumers remain concerned about the overall state of the economy. Consequently, these shoppers are actively seeking bargains and discounted prices for their back-to-school purchases to mitigate the financial impact of the current economic climate while preparing for the new academic year.