Apple confirms Beats x Pokémon collaboration with Pill speaker teaser

Apple and Pokémon are collaborating on a Pikachu-themed Beats Pill Bluetooth speaker. A teaser video featuring Beats and Poké Ball icons confirms the partnership, following reports of product boxes appearing at Target. Although a release date is not yet available, the Beats Pill returned to the market in 2024 after being discontinued in 2022. In the U.S., the speaker typically retails for 149.99. The collaboration encourages fans to catch something new soon.