‘Big Brother’ Season 28 Debuts To Series’ Best Premiere Audience In 5 Years

Big Brother Season 28 debuted on CBS with its largest premiere audience in five years. According to Nielsen, the episode attracted 3.88 million live and same-day viewers, marking the series' most-watched opening since the July 2021 premiere of Season 23, which reached 4.27 million viewers. This viewership total represents a 22% increase compared to the previous year's premiere audience, signaling a strong return for the reality competition series as it begins its new season.