Big Ten schools collecting urine at rivalry game in ‘Piss Off’

Big Ten schools are implementing a unique initiative titled 'Piss Off' during a scheduled rivalry game. This program involves the collection of urine from participants to support a good cause. The event leverages the competitive nature of the rivalry to gather contributions for charitable purposes. By integrating this collection process into the sporting event, the universities aim to raise awareness and resources, turning a traditional athletic competition into a functional effort for community benefit.