BMW targets margin recovery with cuts and local production

BMW is targeting an auto margin of 3%-5% by 2028 following a profit warning linked to China. To achieve this margin recovery, the company is implementing strategic cost cuts and increasing local production. These measures are designed to stabilize financial performance and counteract the pressures currently affecting its operations in the Chinese market. The company remains focused on operational efficiency to ensure long-term profitability despite the recent warnings regarding its automotive margins in the region.