Football drives GOP's TV ad blitz for the midterms

Republicans are investing millions into advertising during major NFL and college football games to secure momentum for the midterms. This strategy targets male voters, a critical part of President Trump's 2024 coalition, following a decline in his approval ratings among men. A Fox News poll shows his approval at 42%, while a Harvard Youth Poll indicates a shift toward Democratic candidates among men aged 18–29. This focus on football broadcasts may influence key Senate races and outcomes.