Bose acquires Skullcandy to help it reach a wider audience

Bose has officially announced the acquisition of Skullcandy to expand its reach to a broader audience. While previously competitors in the consumer audio market, the two companies had already established a partnership. This collaboration integrates Bose audio technologies, specifically active noise cancellation (ANC) and head-tracking spatial audio, into Skullcandy products such as the Crusher 1080 ANC headphones. This unexpected strategic move marks a significant shift in the relationship between the two audio brands.