Broadway Musicals Are in Crisis. Can Major League Baseball and Neil Patrick Harris Help?

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A revival of the musical Damn Yankees is returning to Broadway for the first time in over 30 years. The production stars Neil Patrick Harris, Julianne Hough, and Austin Scott. To combat the current crisis facing Broadway Musicals, the show is partnering with Major League Baseball to promote the production directly to sports fans. This strategic collaboration aims to leverage the reach of the sport to increase audience engagement and ticket sales for the revival.
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