Jumia Product Analysis with Excel

This project utilizes Microsoft Excel and Power Query to analyze a Jumia product dataset, transforming raw e-commerce data into an interactive dashboard. The objective is to convert disorganized transactional data into business intelligence to optimize supply chain operations and decision-making. The analysis specifically investigates the relationships between pricing, discounts, ratings, and customer engagement. By monitoring key performance indicators, the dashboard identifies trends and determines how strategic pricing and review counts influence product trustworthiness and engagement.