CA wineries burning their own vineyards due to low sales

California vineyards are reportedly destroying their own vines due to plummeting wine sales. This action is a direct result of changing consumer habits that have severely hurt the industry. Facing a significant decline in demand, CA wineries are burning vineyards to manage the economic downturn. The industry is struggling to adapt to these new market trends, leading to the systematic removal of vines across the state to cope with the loss of revenue.