CAA Calls on Meta to Tighten Muse AI Likeness Protections: ‘True Innovation Puts Creators First’

CAA has criticized Meta for implementing an opt-out system for its Muse AI video and photo tool. The talent agency asserts that no individual's name, image, likeness, voice, or creative work should be utilized by AI models without clear, documented consent. While CAA acknowledges the power of new technology, it maintains that innovation must not compromise the rights or livelihoods of creators, calling on Meta to prioritize creators by tightening likeness protections within the system.