Perplexity’s free AI offer left it with millions more users in India

Perplexity experienced a 60% increase in India revenue following the conclusion of its free AI offer for new users via Airtel, despite a decline in app downloads. This growth demonstrates the viability of premium AI services within price-sensitive markets. Simultaneously, OpenAI has introduced referral rewards for ChatGPT free users across India, Indonesia, and Mexico. This strategic move by OpenAI aims to enhance user engagement and accelerate organic market penetration in these specific global regions.