City of Legends banner campaign intends to show pride, draw tourism

St. Louis launched the City of Legends banner campaign on October 21, 2026, to promote civic pride and attract tourism. The initiative features large banners of famous individuals displayed across downtown, including Tucker Boulevard. Notable figures highlighted include Grammy Award-winning jazz trumpeter Miles Davis and publisher Donald Suggs. The event involved Steve Schankman from Contemporary Productions, showcasing seven-foot images on street lights to celebrate the city's legendary personalities and historical contributions to the community.