Coke making change to its iconic cans, but will shoppers notice?

Coca-Cola is implementing design changes to its iconic cans and Coke Zero across more than 200 markets. Arnab Roy, President of Coca-Cola Global Category, stated that as one of the world's most recognized brands, the company has a responsibility to continue evolving. These updates aim to refresh the brand's visual identity globally, though the company is monitoring whether shoppers will notice the specific modifications made to the packaging of its popular beverage lines.