Costco adds an ‘indulgent, better-for-you’ treat brand from London

Costco is introducing an indulgent, better-for-you treat brand from London to its inventory. Currently, the brand is available only in Costco stores across six states. However, the product line is already available nationwide through Target and Whole Foods Market. This expansion brings the London-based treats to a select group of Costco members, while the brand continues its broader distribution through other major retail partners across the United States for general consumer access.