Cracker Barrel CEO Julie Felss Masino steps down after ‘woke’ rebrand sparked backlash from customers — and even Trump

Cracker Barrel announced that CEO Julie Felss Masino will step down from her position in August. Her departure follows a rebranding effort last year that sparked significant backlash from customers and Donald Trump, with critics labeling the strategy as woke. The restaurant chain has named David Deno as the new CEO to replace Masino. This leadership change comes after the perceived failure of the previous rebranding initiatives implemented during Masino's tenure at the company.