Cracker Barrel sells 35 biscuit brand locations to ‘improve profitability’

Cracker Barrel has sold 35 locations of its biscuit brand to Biscuit Belly to improve overall profitability. This strategic move follows a challenging year marked by a failed rebrand and logo controversy that attracted criticism from customers and President Trump. The Maple Street Biscuit Company segment was a minor part of the business, contributing less than 2% of the chain's annual revenue, leading to the decision to divest these specific assets from its portfolio.