A developer's checklist for Generative Engine Optimization (GEO)

Generative AI utilizes deep learning, Transformers, and diffusion models to create new text, video, audio, code, and images. Large language models are primary examples. As traffic shifts toward ChatGPT, Gemini, Perplexity, and Google AI Overviews, Generative Engine Optimization (GEO) becomes essential. Developers must ensure AI crawlers like GPTBot and ClaudeBot are permitted via robots.txt, deliver content in HTML server responses rather than client-only rendering, and implement structured data using JSON-LD for better engine citations.