Disney, Adobe to co-develop custom AI models tailored for media giant

Disney and Adobe have entered a multi‑year partnership to co‑develop custom artificial‑intelligence models designed specifically for the media giant’s content needs. The agreement underscores a growing trend toward proprietary AI solutions that prioritize intellectual‑property protection and tailored innovation. Industry observers note the deal signals a strategic shift for large entertainment companies seeking to leverage AI while maintaining control over their creative assets.