Disney, TikTok strike content-sharing deal

Disney and TikTok announced a content-sharing deal on Wednesday, enabling creators to post across both companies' vertical video platforms. Participants in the program can utilize characters and stories from various Disney brands, including Pixar, Marvel, Star Wars, and FX. These videos will be uploaded to both TikTok and Disney platforms. This new agreement specifically allows creators to work with Disney assets and characters to enhance their content creation process across the two integrated digital services.