Disney+ is exploring a free tier to fight back against YouTube’s growing TV dominance

Disney+ is exploring the implementation of a free streaming tier to combat the growing dominance of YouTube in TV viewership. According to a Business Insider report, Disney's chief product and technology officer, Adam Smith, mentioned this potential strategy during a company town hall on Thursday. The move aims to help paid streaming services adapt to changing market pressures, although it remains unclear which specific movies or shows would be available for free to viewers.