Disney Says Commercials for Super Bowl LXI Have Sold Out

Disney has sold all commercial inventory for Super Bowl LXI, which will be hosted by ESPN. CFO Hugh Johnston announced during the fiscal third-quarter earnings call that 30-second ads were priced up to $10 million. The company also completed its 2026-27 upfront sales process, achieving double-digit year-over-year growth in volume commitments. The event will be held at SoFi Stadium in Inglewood, CA, marking a significant financial success for the company's advertising strategy.